Search Engine Optimization is the process of affecting the
visibility of a website in a search engine’s “natural” or “organic” (not paid
for) search results.
SEO is a key to driving new customers from the online world by helping you to get more visibility in the search engines
According to Wikipedia
"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines."
According to Wikipedia
"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines."
Type of SEO
SEO has 2 major types :
- On-page SEO
- Off-page SEO
On-Page SEO
META TAGS
Meta tags are officially page data tags that lie between
the open and closing head tags in the HTML code of a document. Search engines
can pick up ranking signals from specific HTML elements.
META DESCRIPTION
Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERP's(Search Engine Result Pages)
Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERP's(Search Engine Result Pages)
KEYWORD
In SEO, keyword is a particular word or phrase that describes the content of the web page.Keywords ara the part of web page's metadata and helps the search engine to give appropriate results
In SEO, keyword is a particular word or phrase that describes the content of the web page.Keywords ara the part of web page's metadata and helps the search engine to give appropriate results
HEADER TAGS
Google and the other search engines appear to put a greater importance on words that appear between the <h1> and </h1> tags than between <h3> tags and lower
ALT TAGS
Search engine robots can't see the images that's why we use the alternative text that they can read and understands what the image is about .This tag is useful for users those are using standard browser in text -only mode
PAGE LOADING
In SEO,page loading speed should be optimized.It also effects on the page ranking
KEYWORD DENSITY
You have to provide unique information and don't copy and paste from other high rank sites .Use your own words if you want success
KEYWORD PLACEMENT
Keywords should be placed according to your nature of your content
OFF-PAGE SEO
These tags are also known to webmasters as HTML header tags,
head tags, heading tags and SEO header tags.
ALT TAGS
Search engine robots can't see the images that's why we use the alternative text that they can read and understands what the image is about .This tag is useful for users those are using standard browser in text -only mode
PAGE LOADING
In SEO,page loading speed should be optimized.It also effects on the page ranking
KEYWORD DENSITY
You have to provide unique information and don't copy and paste from other high rank sites .Use your own words if you want success
KEYWORD PLACEMENT
Keywords should be placed according to your nature of your content
Off-page Seo refers the following important activities:
- Link Building
- Social Bookmarking
- Social Media
Link Building is the most important method used in off-page seo.By this method we build external links and trying to gather votes as much as we can, so that we can rank higher in search engines.The most popular ways of link building are :
- Blogging
- Forum Signature
- Comment Linking
- Article Directories
- Link Exchanging
SOCIAL BOOKMARKING
Social Bookmarking is also a good way to get traffic to your website . Digg.com, StumbleUpon.com ,scoop.it are few names to promote your content
SOCIAL MEDIA
Its a part of off-page seo.It is also a form of link building.It is specified that all the links you get from social media are "nofollow",but it doesn't mean that they have no value .It can also boost your seo
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